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TITLE: State Director of Communications
REPORTS TO: State Director
LOCATION: Phoenix, AZ
REASON FOR OPENING: Replacement
POSITION PURPOSE:
Growth and maintenance of public name recognition and mission awareness of the March of Dimes achieved through publicizing chapter activities and programs to generate consumer and corporate interest in giving and volunteering at the chapter level. Participate as an active member of the chapter management team.
POSITION RESPONSIBILITIES:
- Develop an annual written communications plan to further the corporate identity of the March of Dimes through short and long-term chapter-wide strategies to achieve core publicity, promotion and positioning objectives for fund-raising and mission activities.
- Plan and execute publicity and promotion of mission and fundraising activities throughout the chapter in coordination with the Communications Committee.
- Develop and maintain ongoing media relationships in major markets and assist staff and volunteers in developing and maintaining similar relationships in secondary markets.
- Recruit, educate, develop and manage the chapter volunteer Communications Committee.
- Lead a chapter-wide effort resulting in the placement of locally & nationally produced TV PSAs for the Prematurity Campaign and March for Babies in all media markets in the chapter. Manage the placement of PSAs with cable TV, radio, print and outdoor media throughout the chapter. Manage the tracking of PSA and publicity placements.
- Direct and manage the creation, production and distribution of collateral and media materials in support of mission and fundraising activities to ensure a uniform, consistent and professional image. These may include social media (facebook, twitter, etc.), newsletters, annual report, news releases, etc. and may require knowledge of journalistic style, graphics, photography, etc. Manage the image and identity of the March of Dimes brand by guiding all staff and volunteers in the proper use of March of Dimes standards.
- Lead the development of media sponsorships in the key markets in the chapter. Support media and corporate sponsorship development in all markets.
- Manage the image and identity of the March of Dimes brand by being the lead on Sensitive Issues. Using the tools provided, develop and implement a crisis communication plan. Act as media counsel to staff and volunteer leadership.
- Assist the Divisions in the recruitment, training and promotion of ambassador families as spokespersons.
- Act as a member of the senior management team.
QUALIFICATIONS REQUIRED:
- Minimum of Bachelor’s degree desired; equivalent combination education and experience will be considered.
- 5 – 7 years experience.
- Experience in communications to include but not limited to: media relations & placement; sponsor proposals; speech writing; volunteer recruitment/management; event planning; knowledge of state of the art technology for marketing.
- Strong verbal and written communication skills, problem solving, planning, implementation, organization, leadership, teambuilding and computer skills.
Janice Decker, State Director
March of Dimes Arizona Chapter
3550 N. Central Ave., Ste. 610, Phoenix AZ 85012
Fax: 602-266-9793
Email: jdecker@marchofdimes.com
YHJ
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